Zikra Initiative

Zikra, an initiative launched by Rabee' Zureikat in March 2007, is dedicated to promote the Exchange concept amongst Jordanians. The initiative aims to bring people and communities closer together so they may learn and accept one another. In doing so, the initiative will bridge the socio-economic gap by bringing people from different communities across the Kingdom together through various activities. The Zikra initiative is re-defining the traditional concept of donations and volunteer servicing by introducing the "exchange" concept. The “exchange” concept establishes a relationship between the participants and the local community of Ghor Al Mazra'a and spreads empathy, understanding and pro-activity. This is done through a reciprocation methodology. The origin of the initiative's name "Zikra," (the Arabic word for memory) is rooted from the exchange concept.